NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
Hungary's Orbán launches EU election campaign with pledge to 'occupy Brussels'Meghan Markle models 'love like a mother' tStevie Nicks provides poem about illJimmy Carr sparks speculation he may have become a father for the second timeClaire Danes carries umbrella for bundledPennsylvania board's cancellation of gay actor's school visit illNicola Peltz cements the end of 'feud' with 'beautiful' motherFrench athletes at Paris Olympics will receive better mental health protectionHungary's Orbán launches EU election campaign with pledge to 'occupy Brussels'Ed Westwick puts on a dapper display as he steps out with stunning fiancée Amy Jackson for star
3.6539s , 6500.6484375 kb
Copyright © 2024 Powered by Walmart launches store ,Stellar Scope news portal